Miral Experiences LLC Privacy Policy

 

Introduction

 

Please read the following Privacy Policy carefully to understand how and why we use your personal data in order for you to access and browse our websites or mobile apps and use our services.

 

About this Policy

 

This Privacy Policy is issued for Miral Experiences LLC (“Miral”, “we”, “us”, “our”), the operator of this website or mobile app or service.

 

Miral regularly collect and use personal data about individuals who visit our attractions, browse our websites or mobile apps and use our services. Personal data is any information that can be used, directly or indirectly, to identify you as an individual.

 

Your privacy is very important to us and we understand our responsibilities to protect your personal data in an appropriate and lawful manner and in accordance with applicable data protection regulations. This Privacy Policy should be read in conjunction with our Cookies Policy, which together provide you with details of how and why we collect and process your personal data when you are using Miral’s websites, mobile apps or WiFi services.

 

For any privacy queries, you can contact us at any time at: privacy-me@miral.ae.

 

Miral Experiences LLC

P.O. Box 128717

Abu Dhabi

UAE

License Number: CN-1147824

 

  1. Who is responsible for protecting your personal data?

     

    Miral currently manages and operates Ferrari World Abu Dhabi, Warner Bros World™ Abu Dhabi, SeaWorld Yas Island, Abu Dhabi, Yas Waterworld, CLYMB™ Abu Dhabi and Qasr Al Watan leisure facilities in Abu Dhabi with new leisure facilities planned for the future (the “Attractions”).

     

    In connection therewith, Miral operates the following websites and mobile app:

     

    Miral also operates a centralised authentication service called ‘MyPass’, which allows you to seamlessly connect to different services. Once you have created a MyPass, you can use your MyPass to login to any services that operate MyPass without having to register again. For example, you can use your MyPass to login to certain websites or mobile apps, purchase tickets, or access WiFi at designated attractions. For further information on MyPass, please review sections 3 and 5 below.

     

    Data Controller

    As the entity responsible for collecting your information when you use our websites, mobile apps or services, Miral is a Data Controller of your personal data. Our affiliates and partners may also be Data Controllers where they control the use or processing of your personal data. Please review section 5 for further information on the use of your personal data by our affiliates and partners. In certain circumstances (for example, where you use MyPass as part of our affiliates’ or partners’ services and your information is solely hosted within our digital platform as part of providing digital services), Miral may also be acting as a Data Processor for your personal data.

     

    This Privacy Policy provides information on how and why we process your personal data in connection with our services, websites and mobile apps. This Privacy Policy is not intended to cover use of your personal data by third parties or third party services; for further information on how third parties use your personal data, please review the respective third party’s Privacy Policy on the relevant third party website, mobile app or service.

     

    This Policy is additional to and is not intended to override other notices or policies we may provide to you or the terms of any contract that you have with us (for example, specific Attraction or ticket terms and conditions), or any rights you may have.

  2. What personal data do we collect, and how do we collect it?

 

Miral collects three types of information about you: personal data, special categories of personal data and aggregated/anonymous data (as outlined in this Policy).

 

Information we collect directly from you

•Information that you personally provide to us when: registering for an account, purchasing our products and services, creating a MyPass, enrolling for a fingerprint biometric check or FacePass, subscribing to our mailing lists, registering for WiFi at our Attractions, making a telephone booking or enquiry, completing a survey, competition or taking part in promotional activities, applying for a job with us, engaging with us in our Attractions, or contacting us via a contact us form, livechat or other means available on our websites or mobile apps.

 

•Depending on the Attraction, website or mobile app you are visiting and the activity you are undertaking, this information may include:

o your first name, last name, title, date of birth, address, proof of identity or age, nationality, gender, country of residence, city of residence, e-mail address, telephone number, booking reference, MyPass ID, number of adults and children, children’s age, check-in/out date, and room or other booking related preferences;

o your chosen marketing preferences and objections;

o your preferred language and information about your preferences or interests;

o general enquiry details and any other information or messages you decide to provide to us;

o if availing yourself of a special offer, a copy of the relevant ID required to demonstrate eligibility;

o if purchasing certain services at gate, or an annual pass to one of our Attractions, this will also include photograph/s and a copy of your emirates ID or passport;

o if taking part in one of our driving experiences at Ferrari World Abu Dhabi, a copy of your driving license;

o details of your activity history or proficiency for certain activities (for example, if you have completed indoor skydiving before and your perceived skill level);

o first name, last name and date of birth for your family members, and their relationship to you, where you have chosen to add your family members’ details to your profile (where this option exists on a particular website or mobile app). If you give us personal information about other people (such as family members or friends), you should make sure you have their permission to do so;

o credit or debit card and transaction details, if you make a payment for our products and services, which are not stored by Miral and are provided directly to our payment solution provider via a secured connection. All credit and debit card and transaction processing adheres to global data security standards to protect cardholder data;

o for certain services, this may include special categories of personal data. For example:

 

- where you consent to use fingerprint biometric check or FacePass at our designated attractions this may also include your biometric information. The fingerprint scanned, or photo taken or uploaded for FacePass, is used only to convert your face into an encrypted unique numerical identifier and then deleted, For further information on the use of your personal data in connection with fingerprint biometric check or FacePass, please review sections 3 and 5;

- biometric information: as used in this Policy, biometric data includes “biometric identifiers” and “biometric information”. “Biometric identifier” means a scan of face geometry (Miral uses fingerprint biometric check and facial recognition for FacePass, please review section 3). Biometric identifiers do not include writing samples, written signatures, photographs, human biological samples used for valid scientific testing or screening, demographic data, tattoo descriptions, or physical descriptions such as height, weight, hair color, or eye color. “Biometric information” means any information, regardless of how it is captured, converted, stored, or shared, based on an individual’s biometric identifier used to identify an individual. Biometric information does not include information derived from items or procedures excluded under the definition of biometric identifiers.

 

Information we collect indirectly

- In some cases, information about you may be provided to us by a third party verbally or in writing. For example, this could include if a family member or friend has purchased a package or tickets on your behalf, entered you into a competition or makes a complaint. This may also include: our affiliated companies or partners (for example, your chosen travel agent or other entities where you use MyPass to access their site or service), or where you engage with services that we provide in conjunction with other companies (for example, rewards or loyalty points programs, joint promotions or FacePass), or social media or technology platforms (for example, by using your Facebook, Google or Apple account login details to sign into our website, mobile app, MyPass, or WiFi service, where such facility is available).

- Depending on the Attraction, website or mobile app you are visiting and the activity you are undertaking, this information may include the same information as which you may provide directly (as detailed within this section 2 above).

 

Information we collect automatically

•              Information that we may collect automatically via cookies and other location-based tracking mechanisms when you visit our sites and applications (as outlined above) or use our applications on third-party sites or platforms. More information on the use of cookies is at section 8 below and in our Cookies Policy.

 

•              This information includes traffic data, location data, weblogs, communication data and the resources you access; for example, your IP address, device ID, device type, referrer URL